The internet has opened up a wide range of opportunities to market your products and services to huge numbers of people locally and all around the world. However, many businesses don’t take advantage of this opportunity and struggle to attract shoppers and customers to their websites and online stores. Many business decision makers make the mistake of thinking certain strategies will never work for their business. Below are some of the most effective online marketing strategies that are overlooked by thousands of modern businesses.


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Most people who have a website or other online presence have heard of SEO (Search Engine Optimization). However, most of these people or organizations don’t take advantage of this marketing strategy, resulting in websites that don’t attract many shoppers and other online users. Getting advice from a Search Engine Optimization service provider should be the first step you take and eventually you should carry out work to optimize your website and other online properties.


Blogging is an affordable and effective way to add optimized content to a website and keep a targeted audience informed about the latest developments in your business and industry. Unfortunately, only a small number of businesses maintain an up-to-date blog. The businesses who keep adding relevant, fresh content are the businesses who see the best the results from their online efforts. However, blogging takes time, so you need to put in place a blogging plan that clearly lists the content you will add to your blog and the person or people who will add this content.

Offline Magazines and Newspapers

Most magazines and newspapers are available online now. Despite this, a huge number of people still read physical magazines and newspapers. These magazines and newspapers contain information and news that is of interest to the people who buy them and also gives you an excellent opportunity to advertise your online business. In many cases, there may be very few other people advertising in the same way and this could result in you tapping into markets with very little competition.

Local Directories

Over the years, a huge number of online directories and similar websites have been developed that allow you to add your business website address and other relevant details. This can be a great way to get backlinks to your website from high ranking websites.

Online Images and Banners

It’s often the simplest marketing methods that are the most effective. This is definitely true when it comes to advertising online using images and banners. A simple image with the right marketing message placed in front of the right people can be extremely effective. However, you need to put some thought into where you place your ads and what messages you add.

With so many online marketing options available, it can be difficult to identify the best methods for your requirements. This often results in some of the most effective marketing platforms and strategies being overlooked. The methods mentioned above are excellent examples of this.